As part of the regeneration of Wandsworth Town Centre, redcow were commissioned to create a distinctive, contemporary brand mark that was reflective of the scheme’s heritage and position within the heart of Wandsworth, and to extend the identity across all communications and marketing collateral.
The Ram London identity utilises a stylised emblem that subtly represents the outline of a ram’s horns and the River Wandle that runs through the scheme. Copper foil was used to reflect the sites heritage and the large copper vats that will be maintained within the scheme’s proposed micro-brewery. A 56pp case bound investment brochure was created that illustrates the extent of the scheme and its enhancement of Wandsworth Town Centre. We created CGIs of the scheme and illustrative maps and plans to provide the detail. This content was utilised within the online communications and the design and production of the marketing suite.